Music director Shani Arshad has valuable advice for top Pakistani singers

Renowned as a brilliant Pakistani music director, composer, and singer, Shani Arshad embarked on his musical journey at a tender age. Collaborating with top Pakistani pop icons like Junaid Jamshed, Fakhir, Shehzad Roy, and Ali Zafar, Arshad has left an indelible mark on the music industry. Notably, he has composed and sung numerous popular OSTs for acclaimed Pakistani dramas such as “Fitoor,” “Farq,” “Khudparast,” and the widely-loved “Tere Bin.” His musical prowess extends to films, having composed for hits like “Na Maloom Afraad” and “Quaid E Azam Zindabad.”

In a recent appearance on Ahmed Ali Butt’s podcast, Arshad reflected on his musical journey, offering valuable advice to fellow Pakistani singers. Addressing Atif Aslam, he remarked, “Atif Aslam should stop thinking big of himself, it is his problem, he thinks that he’s a bigger person.” He extended suggestions to Asim Azhar, urging him to focus on his styling to enhance his profile, and advised Ali Sethi to explore singing in English. Notably, he expressed a desire for Ali Zafar’s “Jhoom” to undergo revisions based on his insights into “Dil Jhoom Jhoom.”

Discussing the future of Pakistani music, Arshad noted the lack of vibrancy in the current scene. Shani Arshad cited examples like Kaifi Khalil’s post-“Kahani Suno” endeavors, highlighting the challenges of sustaining success in the industry. Arshad’s candid insights shed light on the intricacies of Pakistani music and its evolving landscape.